品牌標誌優化

CLIENT

Tiger Party

SERVICES

標誌設計

Picturing the logo "Tiger Party" with a background showing Time Square
Picturing the logo "Tiger Party" with a background showing Time Square
Picturing the logo "Tiger Party" with a background showing Time Square
Tiger Party logo with nodes and handles
Tiger Party logo with nodes and handles
Tiger Party logo with nodes and handles
(1)

Tiger Party 為一個全球化的戶外看板營運商,以結合沈浸式體驗為服務目標將市場從美國拓展至大洋洲及亞洲市場。在更新官方網站的同時,也希望一併更新品牌標誌,將品牌從藝術小眾市場推向規模更大的企業服務取向。

ABOUT THE PROJECT

專案集中在優化新版的品牌標誌,將原先未經過精算的標誌優化成更耐看、高端、專業的企業品牌標誌。在不改動原有架構的前提下,進行幾項主要的調整:

  1. 錨點整理:移除多餘錨點,增加線條順暢度以及縮放可用性

  2. 斜率統一:確保標誌的一致性和節奏感

  3. 字距調整:使負空間和標誌達到平衡的韻律感

  4. 特殊造型調整:保有字母「i」的特殊造型但份量與其他字母一致,確保品牌特色的呈現

調整後的品牌標誌在保有原先的設計外,同時兼具品牌在創意領域的深耕以及專業服務的精神,協助品牌走向更企業導向的經營策略。

Tiger Party logo with nodes and handles
Tiger Party logo with nodes and handles
Tiger Party logo with nodes and handles
Tiger Party logo with grid lines
Tiger Party logo with grid lines
Tiger Party logo with grid lines
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© 2025

All rights reserved

thelloydliu@gmail.com

© 2025

All rights reserved

thelloydliu@gmail.com

© 2025

All rights reserved

thelloydliu@gmail.com

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